Senior Product & UX Designer · Functional Analysis · Bogotá / Remote

I turn complex problems into clear, feasible digital products.

I connect product strategy, UX, functional analysis and delivery to move digital products from ambiguous needs to build-ready experiences.

7
Latin American markets
10+
Years across product, UX and implementation
End-to-end
Strategy, design, functional definition and delivery
01 / Work

The decisions behind the deliverables

Case studies that show how I understand complexity, make decisions and prepare products for implementation.

02

Sodimac Colombia · E-commerce · UX Research and Flow Design

Account deletion without losing context or user autonomy.

I researched global patterns and defined a conceptual flow that made active processes visible, offered relevant alternatives and preserved the user's ability to leave.

  • Benchmarking
  • User flows
  • Edge cases
  • Ethical retention
Read the full case study
03

Unitty · Vittgo · Digital Products and Services

From business needs to digital experiences that can actually be built.

I combine research, functional analysis, UX/UI design and technical understanding to define feasible web, mobile and e-commerce experiences and support their implementation.

  • Discovery
  • Functional analysis
  • UX/UI
  • CMS implementation
02 / Experience

An end-to-end product perspective

I can move from strategy to interface detail without losing sight of implementation.

01

Product Strategy

I connect user needs, business goals and technical constraints to clarify scope, structure complex requirements and prioritize what deserves to be built.

02

Experience and Conversion

I design information architecture, journeys, interfaces and microcopy focused on comprehension, adoption, conversion and reduced friction.

03

Functional Definition and Delivery

I translate decisions into experience flows, functional criteria, reusable patterns, handoff documentation, design QA and implementation support.

Selected experience

I have worked across regional e-commerce platforms, distributed product teams, AI-assisted HealthTech and recent independent projects.

  1. Nov 2024—Present
    Independent Product & UX Consultant

    Selected freelance projects, including a HealthTech product for MarkU

  2. Oct 2021—Nov 2024
    Senior UX Designer

    Grupo Falabella / Sodimac

  3. Feb 2020—Oct 2022
    Independent Functional and UX Consultant

    Unitty / Universal Technology

  4. 2015—Present
    Web Experience and WordPress Consultant

    Vittgo

03 / Contact

Let's make the next step clear

If the challenge is complex, we can start by making it understandable.

I'm available for senior Product and UX roles, functional-analysis opportunities and projects where design, business and development need to move forward together.

Based in Bogotá, Colombia · Available for remote international work and open to relocation with visa sponsorship and relocation support.